Tide Laundromat
As a third time Co-Op with Procter & Gamble, I was tasked developing a messaging tool kit to be used by the Tide Laundromat Franchisee group and using my environmental graphics knowledge to lay out Store 2’s graphics.
EXPERIENTIAL DESIGN - UXR - DESIGN SYSTEM DEVELOPMENT
BACKGROUND & USER EXPERIENCE RESEARCH
Since I have never been to a laundromat before, I wanted to root myself in the world of Laundromat and truly see the pain points that consumers experience. So, I audited destination laundromats from around the world, looked into the history or laundromats, and I went to a Laundromat, which is also where I gained my most valuable insights.
USER JOUNEY EMOTION MAP
DESTINATION LAUNDROMAT AUDIT
HISTORY OF LAUNDROMATS TIMELINE
CONCEPT PAGES
Based on my research I came to three major insights:
Going to a Laundromat is harder than it should be
There should be more support for mothers and families
People want convenience
So based off these insights, I created concept sheets to illustrate the insights in a story telling format, and to show how we can take advantage of these opportunities in future stores.
EVIRONMENTAL GRAPHICS
After all of the base work was done, it was time to move into laying out the second store with the most current elevations.
Opportunities Plan
Interior Elevations
Exterior Elevations
MESSAGING TOOL KIT
The initial ask was to create a cohesive messaging tool kit to be utilized by the Tide Laundromat franchisee group. With help from the team we created an initial framework that can be built on and carried forward. First step was creating a brainstorm to complete with the cross functional team to organize our current assets and bucket what messages will go where.
My communication journey map
Brainstorm template made for the team
CONSUMER TOUCHPOINTS
After meetings with the team our main touch-points we wanted with the consumer was:
Trial & Repeat
Amplifying Benefits
